I don’t know why, but lately, I’ve been sharing my blog more and more often with the people I know in real life. Most people in my direct entourage know about it, so it now comes to me more naturally. It’s not this big secret anymore, and I’m talking about it more openly to the people around me (yes, even people that I’ve only just met!). I used to be ashamed of it (I didn’t want to be seen as this weird girl who spends all of her time writing fanfiction in her room), but now I’m proud of what I have accomplished.
More and more people tell me they know about my blog and I always find myself surprised to find out they actually read my posts regularly. Why? Because there’s actually no trace of them doing so!
Friends and family members have asked me how they can support my blog even though they are not bloggers themselves. While I do appreciate the verbal feedback, there are also tons of ways for non-blogger readers to show their support online! (I actually believe it means even more when the readers are not blogger themselves). Here’s what you can do to support your blogger friends.
Comment on their post
Your friend wrote an awesome post that you absolutely loved? Let them know! If you want to take the conversation to the next level, leaving a comment on their post is a great way to do so. It’s easy and I swear it will make your friend’s day! Bloggers love getting comments and replying to them – we just love knowing that people are actually reading and enjoying our count! And it’s always nice to know that people are actually responding well to a post that you wrote. Would you believe me if I said that, almost a year later, I still get comments on this post? It surprises me every time.
Share their post
Want to help your blogger friend get out there? Share their posts! If you loved it and think other people might like it too, sharing is a fast and easy way to show your support. Who knows, maybe someone from your network will end up loving your blogger friend’s content! Sharing is a great way to spread the word about your friend’s blog and it can go a long way! Just one share can help put your friend’s post in front of an entirely new audience who might end up loving their content. You can share on social media (like Facebook or Twitter) or via email… either way, we are always grateful!
Use their affiliate links
Do you know how much time, effort, and money goes being having a blog? You wouldn’t believe how much a year bloggers spend on running their blog. Whether it is photography equipment, hosting or courses, bloggers spend hundreds of dollars every year just to keep their blog running.
Thankfully, there are ways for us to monetize our blog – one of which being affiliate marketing. Affiliate marketing means that when people buy stuff online using your referral link, you make a small commission, at no extra cost to the person who purchased something. Most bloggers are part of some affiliate programs, including retailers that you probably buy at quite often (like Amazon). So the next time you make an online purchase, ask your blogger friend if they have a referral link. That way, you’re actively supporting their blog and you don’t even have to pay a cent more than what you were going to pay anyway! Going through the affiliate link will just take like 5 extra seconds of your time and it’s hugely appreciated.
*Also, side note: with Amazon, there’s a cookie where no matter what you end up purchasing after having click the affiliate link, the blogger will still get a commission. So even if you don’t buy whatever the blogger is recommending, you’re still sending some money their way!
Understand that they’re going to be taking pictures and videos of EVERYTHING
If you have blogger friends, chances are you already know this. My friends know by now that when we go out to eat, I’m going to have to take a cute picture of my drink and my meal (and probably theirs too), so you better be ready. If your friend is anything like me, please ask before you start digging into your food. We know we’re a lot to handle, but your patience will be appreciated. (And it also doesn’t normally take more than 5 minutes to take the picture and upload it to Instagram, so please bear with us for a little while.)
Also, please don’t make fun of us for taking pictures and videos. For some people, blogging is an actual JOB, meaning they live off it. Even if it’s only a part-time gig, would you like me to go visit you at your retail/office/waitressing/whatever-it-is-you-do job and make fun of you for working? No? Well, it’s as unpleasant to me to hear you laugh at me for trying to get the perfect picture.
Send them an email
Maybe you don’t like commenting on people’s blogs because it’s too public or you’re reading from your phone and you just can’t make the commenting system work in your favor. That’s okay, we get it. How about sending your favorite blogger a quick email or text to let them know just how much you liked their new post? I swear it pleases us just as much when our readers reach out to us directly! I still cannot help but smile every time someone emails me asking for advice or just to let me know they love what I do.
Sign up to their newsletter
A blogger’s most important tool (aside from their blog) is their email list. Why? Because if a social media platform shuts down one day without further notice, we lose all of our followers. We have no control over social media platforms. Our email list is the only place where we truly own our audience. So if you want to stay up-to-date with your favorite blogger’s content and show your support, the best way to do it is through their email list.
By the way, you can sign up for my newsletter here if you’re interested! When you sign up, you’ll receive plenty of college advice every month directly in your inbox and access to my resource library!
Follow them on social media
I know I just said that email lists are the best way to show support, but social media is uber important too. More and more brands look into bloggers’ social media following when taking collaborations into consideration, and just a follow on whichever platforms you are using can help us out. It’s also a great way to interact with your favorite bloggers and stay up to date on their content!
Engage with their content
If there’s one thing you need to remember about this entire post, let it be this: engagement is everything. In a world where followers and likes can be bought, engagement goes a long way. It’s actually the #1 thing brands now look at when choosing influencers for partnerships and sponsored opportunities (or at least, that’s what they should be looking at). How can you engage with a blogger’s content? Leave a comment on their blog, reply to their tweet, answer their survey, leave a comment on their latest Instagram picture, participate in their giveaway if you’re interested, retweet their tweet, leave a comment on their Facebook post, etc. There are SO many ways you can engage with a blogger’s content that require next to no effort on your part, so if you want to help, that’s the best way to do it!
Spread the word
So maybe your friend’s blog is just not your cup of tea. I get it. I mean, depending on the niche, it might not be what interests you. Maybe your friend is a fashion blogger, but you would much rather be curling up with a good book than go out shopping (aka me). If that’s the case, you can still spread the word! If you know anyone who might be interested in your friend’s blog, please don’t hesitate to share it. Who knows, maybe they’ll gain a new reader!
If you want to help but are not sure how you can, just ask! No one who’ll be in a better position to answer than your blogger friend. There are probably tons of ways to help that I can’t even think of right now, so asking never hurts!
How do you like to support your blogger friends?