If there’s one thing that I’ve learned as a blogger, it’s the value of Pinterest. As far as it goes for me, Pinterest has brought over 50,000 visitors to my blog since I became self-hosted and is my #1 source of traffic. It has made me grow my traffic from 300 to 18,000 monthly pageviews in 9 months. So I think it’s safe to say that it’s pretty important that I invest some time and effort into the platform. In the span of 7 months, I went from 182 Pinterest followers to over 3,000. How did I do that? By making sure my Pinterest profile was the best it could be! The first step to gaining followers on Pinterest is to make sure your profile is optimized. So, want to get hundreds of followers every week? Here’s how to set your Pinterest profile for success!
One of the first things a user sees when they click on your profile is your picture. First impressions are important, so your profile picture has to be the best it can be! Smile, show off who you are. Make sure your picture is high quality. There is nothing worse than a grainy selfie showing off a duck face – so unprofessional! Think of your profile as a business card. Would you be comfortable having a company see that picture? If not, then it’s time to change it! Have someone take a clear, on-brand picture of you. If you already have pictures of yourself for your blog, then use that! You don’t always have to go to a photographer to have a quality picture taken. You can always ask a friend or a family member to take a picture of you!
Logo vs Photo
I know there is this debate about whether you should put your face or your logo as your profile picture. I’ve been there too. But in the end, I think it’s better if you have a photo. Show me your human side! I want to be able to relate to you, and I won’t be able to do that with a logo.
The only time I think a logo is appropriate is if you’re a big company or if your website/shop/blog is run by a big team. I wouldn’t see Target use a picture of someone’s face, for instance.
How should you present your name in your profile? Some people use their blog’s name, some people use their own… so what should you do?
Depending on your situation, I would go with your own name. Once again, if you’re a big team or company, your business’s name is probably more appropriate. But putting your first and last name shows you’re real, and your readers will be able to relate to you more.
But one thing I think a lof of Pinterest users doesn’t know is that you should make sure to include keywords within your name. How do you do that? In my case, I just added “College + lifestyle blogger” after my name. The reason why keywords are so important is because that is how other users find you on Pinterest. I mean, do you really think people would search for “Amelie Boucher”? Or even “A Wanderer’s Adventures”? No. (If they are, that’s kind of stalker-ish, to be honest.) So that’s why keywords are crucial. If you want to increase the chances of being found by other users, you need to give them a chance to find you!
Keywords are also a great way to show users why they should be following you. What topics do you cover? What audience do you want to attract? This is exactly what you should be thinking about when choosing your keywords. Since my blog is mostly about college and lifestyle, this is what I have included in my name. But it could have been blogging tips, travel, fashion… It all depends on your niche and what kind of content you post!
Your bio is an essential part of your Pinterest profile, just as it is in most social media platforms. I cannot believe some people still leave theirs blank!
Start by telling people how you help them, give them a reason why they should be following you. Your Pinterest bio is very short, so go straight to the point. Do you help bloggers grow their audience and their income? Do you help people who struggle with depression? Whatever your niche and purpose are, make sure they are known in your bio. You should also mention your audience and your ideal reader. Who are you trying to help? Also, try to include the keywords we talked about earlier. It’ll make your profile more searchable and you’ll have higher chances of being found by other users! Finally, try to include a call to action. Maybe it’s signing up to your email list, enroll in your course, or join your webinar… and provide the link!
Link to your blog/website/shop
Pinterest gives you a specific space to include the URL to your website/blog/shop. Don’t leave it blank! For obvious reasons, you should make sure that you include a link to your biz. It’s a clickable one, so it’s even better!
Apply for rich pins
What are rich pins? Rich pins include extra information right on the pin itself, such as your blog post’s title, your website’s name, and icon. This makes it easier to direct users to the pin’s source (you!). Applying for rich pins is quite easy, and I’ve doubled my followers just by doing so! (I went from 579 to 1033 in a month.) Melyssa Griffin wrote a super easy-to-follow guide to help you set up rich pins if you need help applying!
Become a business account
One of the things that helped me the most with Pinterest was becoming a business account. Why? Because it gives you access to Pinterest Analytics! This allows me to see which of my pins and boards are performing best, my repin rate, the click-through, my group boards’ performance… and so on! It even tells you what topics your readers are interested in and your readership demographics! It’s a game-changer for bloggers. This is also what will allow you to create ads, if that’s something you’re interested in.
Is your Pinterest profile set for success? What are your tips to have a great Pinterest profile?
On a totally unrelated note, April 24 marks my second year of blogging! To celebrate the occasion, I’m hosting a Q&A that will go live on the day of my second blogiversary. So send me your questions! You can either email me at firstname.lastname@example.org or reach out to me via Facebook, Twitter or Instagram. You can also leave your question down below! It can be about anything – college, blogging, or something completely random or personal!