Every blogger out there knows just how big of a role social media plays in bringing traffic to your website and generating engagement. It’s written in the “how to be a blogger” book. Every blogger and their mother are on several platforms, promoting their posts and their website.
But as much as I love this tool as a way to connect with others and promote my content, I’ve recently found myself overly obsessed with social media. I invested in some online courses about growing your following across different platforms, I checked my channels every hour or so in the hope of creating engagement, I kept thinking of what to post next… Social media has taken over my life. It had gotten to the point that it takes me away from spending time on other things such as studying or writing new content for my blog. I became so obsessed with social media that I forgot why I was even blogging. I lost my purpose and became solely focused on growth. I mean, growth is great. But how can you even grow when you’re not being true to yourself?
I was not feeling so good recently about my different accounts. Every course you’ll buy about blogging will tell you just how important finding your own voice is and why you should always remain yourself. Authenticity is the key to growing as a blogger. But I became so focused on numbers that I lost sight of what really matters. I was constantly checking numbers. My follower count, my analytics… Every time I saw someone unfollowing me, I felt like screaming. What am I doing wrong? Why won’t people love me? I was only focused on my numbers, not caring about anything else.
But that’s where I went wrong. You should always remain true to yourself, no matter what. How were people supposed to love me when I was not being 100% me? Not that I was lying or anything. But I wasn’t letting my personality shine through as much as I wish it had.
I kept comparing myself to other bloggers. I was looking at other people’s accounts and wishing I was a better photographer, a better writer or simply a better blogger. The thing about comparison is that it’s a trap. Once you fall in, it’s very hard to find your way out. I was so deep in it that I started tearing other people down (in my head, of course). I kept thinking “how does this person even have X followers/pageviews? My content is just as good (if not better) than hers…”. And that’s not okay. Supporting another’s success won’t dampen your own.
That’s when I knew that I had gone too far. I need to stop comparing myself to other bloggers all the time and start working on my own stuff. Do you realize that, if I had put as much energy on my own content as I had done comparing myself to other people, I could have grown my blog and my social media? I could have worked to create kick-ass content to my followers and that’s what would have made me grow, in the end? Tearing yourself and other people is not going to help you. You need to start focusing on you and what you can do to become the best version of yourself.
I also realized that I was stretching myself out too thin. I was trying to grow four platforms at once. Imagine this: can you imagine doing four things at once and being successful at each and every single one of them? We all wish that was the case, but sadly, it’s not reality. It’s okay to try to do it all at once. I know some bloggers who do it and are successful at it. If that’s your case, good for you! But, quite honestly, I just cannot do it. I’m a college student, I work part-time at my local library AND I have a blog and several social media platforms to keep up. As much as I wish I could do it all and still be sane, I know that if I keep walking this path, I’m not going to be able to make it. I put so much time and energy on every single one of those things, I barely have any time left for me.
So let me tell you this: it’s okay to step back sometimes. Yes, some people might unfollow you because of that. But so what? If that’s the case, they weren’t true supporters to begin with. And you want to surround yourself with people who support you and believe in you. That’s the key to blogging.
Did you ever find yourself in that situation? How did you manage?