Help! I’m Obsessed with Social Media

Every blogger out there knows just how big of a role social media plays in bringing traffic to your website and generating engagement. It’s written in the “how to be a blogger” book. Every blogger and their mother are on several platforms, promoting their posts and their website.

Help! I'm obsessed with social media

But as much as I love this tool as a way to connect with others and promote my content, I’ve recently found myself overly obsessed with social media. I invested in some online courses about growing your following across different platforms, I checked my channels every hour or so in the hope of creating engagement, I kept thinking of what to post next… Social media has taken over my life. It had gotten to the point that it takes me away from spending time on other things such as studying or writing new content for my blog. I became so obsessed with social media that I forgot why I was even blogging. I lost my purpose and became solely focused on growth. I mean, growth is great. But how can you even grow when you’re not being true to yourself? 

I was not feeling so good recently about my different accounts. Every course you’ll buy about blogging will tell you just how important finding your own voice is and why you should always remain yourself. Authenticity is the key to growing as a blogger. But I became so focused on numbers that I lost sight of what really matters. I was constantly checking numbers. My follower count, my analytics… Every time I saw someone unfollowing me, I felt like screaming. What am I doing wrong? Why won’t people love me? I was only focused on my numbers, not caring about anything else.

But that’s where I went wrong. You should always remain true to yourself, no matter what. How were people supposed to love me when I was not being 100% me? Not that I was lying or anything. But I wasn’t letting my personality shine through as much as I wish it had.

I kept comparing myself to other bloggers. I was looking at other people’s accounts and wishing I was a better photographer, a better writer or simply a better blogger. The thing about comparison is that it’s a trap. Once you fall in, it’s very hard to find your way out. I was so deep in it that I started tearing other people down (in my head, of course). I kept thinking “how does this person even have X followers/pageviews? My content is just as good (if not better) than hers…”. And that’s not okay. Supporting another’s success won’t dampen your own.

That’s when I knew that I had gone too far. I need to stop comparing myself to other bloggers all the time and start working on my own stuff. Do you realize that, if I had put as much energy on my own content as I had done comparing myself to other people, I could have grown my blog and my social media? I could have worked to create kick-ass content to my followers and that’s what would have made me grow, in the end? Tearing yourself and other people is not going to help you. You need to start focusing on you and what you can do to become the best version of yourself.

I also realized that I was stretching myself out too thin. I was trying to grow four platforms at once. Imagine this: can you imagine doing four things at once and being successful at each and every single one of them? We all wish that was the case, but sadly, it’s not reality. It’s okay to try to do it all at once. I know some bloggers who do it and are successful at it. If that’s your case, good for you! But, quite honestly, I just cannot do it. I’m a college student, I work part-time at my local library AND I have a blog and several social media platforms to keep up. As much as I wish I could do it all and still be sane, I know that if I keep walking this path, I’m not going to be able to make it. I put so much time and energy on every single one of those things, I barely have any time left for me.

So let me tell you this: it’s okay to step back sometimes. Yes, some people might unfollow you because of that. But so what? If that’s the case, they weren’t true supporters to begin with. And you want to surround yourself with people who support you and believe in you. That’s the key to blogging.

Did you ever find yourself in that situation? How did you manage?

 

  • I totally get you! I don’t have strictly personal social media (except for Snapchat!), so all of my time spent on it is for blog purposes. I’ve been feeling frustrated lately about the growth issue, as well. It doesn’t make sense to me why I’ll lose, say, eight followers on Instagram— the platform that I feel I struggle with the most— over night. This didn’t always bother me, but it’s been getting to me lately. The comparison trap is real. I definitely stay true to myself in the blogosphere, but I’m constantly asking myself if I’m “good enough” on x platform as compared with y platform, or whether x platform fits into my brand at all. I think we just need to focus on how we can grow and evolve outside the pressure of “keeping up.” If you want to talk about this further, definitely DM or email me! 🙂

    • I can so relate to that. I spend so much time creating content and try to “grow”, and I feel like lately it’s all I’ve been thinking about. I have always cared a little bit about numbers, but lately it has become more pressing, and I don’t even know why. I need to refocus on myself and stop to consistently compare myself.

  • Ah yes! It’s so easy to fall into that comparison game! I loved this post and it was so #relevant! I think it’s something almost all bloggers struggle with! Everything takes time, but I can say that you HAVE been killing it lately, so keep it up girly!
    xo, G
    theswirlblog.com

    • Thank you so much, Gabby!

  • I have to pull myself out of that growth focused pit all the time. I work for a digital news company too, so even there I have to be focused on growth. I just have to repeat this is for fun and sharing my experiences!

    http://www.repressingthecrazy.com

    • This is a great mindset to have!

  • Amanda Kristine

    I just wrote something sort-of along these lines with social media and feeling validated by it all. I love this post, though. It’s so so easy to get caught up in the wrong things.

    http://www.blithesomebrunette.com

    • Oh, I’ll definitely need to check out your post!

  • This is a great post! I have found myself in that situation a number of times, and eventually remembered that I am blogging because I love it not for gaining a following. I think that gaining a true following takes time, and it’s much more important to build community and support others than worry over numbers. There have been times where I feel uninspired to write due to tracking numbers and social media stats, but I have to remind myself that I am writing for my passion. Thank you for sharing your experiences, it makes me feel as though I’m not the only one who has struggled with this! 🙂

    xx Alyssa
    http://www.thewisewillow.com

    • I’m so glad to know I am not alone in this! I often get lost in numbers and have to remember that it’s all about building a community!

  • I cannot even begin to tell you how relatable this is! I’ve definitely gone through this and you’re so right about putting all the effort you use to worry about other bloggers to better yourself. The best thing in this situation is realize the hole you’ve fallen into and try to climb out of it and I’m glad you did.
    Thank you for sharing this with us 🙂

    • I’m glad to know that I’m not alone in this!

  • You bring up some really great points. I find that sometimes that I have to remind myself that supporting someone else’s success doesn’t lessen my own. Just because people follow Y doesn’t mean that they won’t follow you too. Maybe x person has a million followers and I wish I had that level on engagement, but there’s no need to be bitter about it because it isn’t a competition in the long run.

    http://www.rhymeandribbons.com

    • I totally agree! We spend our time competing against each other, but really, it should all be about community! Like you said, it isn’t a competition in the long run.

  • Jasmine Grace

    This is so well written! As a blogger myself, I could very much relate to your situation of getting hooked to social media. You have such a good perspective on how to change your things by not comparing yourself to anyone else. I love it! Thanks for sharing, girl!

    http://jasminegrace.net

    • I’m so glad you could relate! Comparison is a trap and we have to get ourselves of it. Let’s spend our energy being the best we can be instead of tearing each other down!